Blackbook Ink at the Barback Games by Fernet Branca

Blackbook Ink had the honor of participating in the Barback Games, organized by Fernet Branca at Home Nightclub. The event was held in a nightclub setting, which required us to carefully consider the project brief to create something truly engaging.

The Artwork Design and Construction

We designed and built a plywood frame measuring 3m high by 2.4m wide to serve as the canvas for the artwork. Our talented artist, Sektor, created a striking, multi-colored eagle. With tight time constraints, Sektor managed to complete 60% of the artwork before the event began and then finished the remaining portion within just a couple of hours of the event’s start.

Interactive Experience at the Event

During the event, Asone enhanced the experience by signing customized bar blades for attendees. The mural became the event’s focal point, encouraging guests to interact and take photos in front of it. To further increase engagement, we encouraged attendees to share their photos on social media with the hashtag #bbgs as they waited to receive their personalized bar blades.

Successful Engagement and Brand Impact

The project was a resounding success. The artwork generated significant buzz and excitement among the event-goers. The interactive nature of the mural, combined with the personalized bar blades, created a memorable experience that strengthened the association with the Fernet Branca brand.

Let’s Create Something Incredible!

Blackbook Ink specializes in creating murals that make an impact. No matter the style or scale, our artists craft unique, high-quality artwork designed for your space.

Let’s make something amazing—reach out for a free quote today!