How Murals Help Your Brand Identity
Its not enough to say your business is different or it’s the best, it needs to be seen.
You may be wondering what it is we are talking about, its called brand identity and its one of the most crucial aspects of a business. It’s essential because it represents the company values, services, ideas and personality.
Brand identity is how a business wants to be perceived by its customers. It has visual elements such colours, design, logotype, name and symbols. These elements are combined in order to achieve the brand identity.
From the moment people see your logo, visit your website or walk into your business. They instantly form an opinion about it based on the visual impact they receive from your brand identity. This also has the ability to invoke an emotional response from clients such as thoughts, feeling and most importantly expectations.
It is one of your most powerful assets and when creating this you should always use the services of a company with a high degree of professionalism.
It can be a long and daunting process trying to create the right brand identity for your business. As this is all about a balance creating something unique that makes an impact but not so much so that it causes potential clients to avoid you.
Here are some key points we encourage our clients to think about when assisting them in creating their brand identity
- Is it recognisable: by being simple and clear
- Does it give your business personality
- Does it stands out from competitors
By ensuring that you have a clear idea about those points it allows for your business brand identity to see some of the following key benefits
- Awareness- your identity becomes more developed and recognisable, in turn awareness of your business will grow.
- Position- symbols and values encourage your business growth
- Savings- well-designed identity will save you lots of money. No need to constantly reinvent graphics, your identity is well-established and solid and reputable.
Having a strong brand identity can see even greater benefits for your business such as:
- Customer loyalty and trust
- Brand preference
- High credibility
- Financial returns
We like to take things one step further when helping our clients create a brand identity. We encourage businesses to create a statement artwork/mural within the business that incorporates all the key points mentioned so far and carries that on into the workplace.
A visual image like a mural in the business catches attention, makes an impact and engages potential clients. We are able to help create art work that represents your business values, services, ideas and personality.
We have successfully helped numerous clients in building their business from the ground up and watch them grow and become incredibly successful. Simply by taking the time to use professional services from the beginning.
Once you have established your brand identity it is important to also ensure that it is clear not only in your business. But also on one of the most important and powerful platforms businesses use today that is social media.
Your social media should contain engaging content, high quality images and short videos. All of this helps to create awareness of your brand and build trust which is vital for the success of your business.
If your unsure about how to go about creating the fundamental part of your business then we can assist you with that, we have a team of professional and qualified graphic and web designers, photographers and artists.
We can take care of everything for you from logos, photography, website design, social media, content management and artwork.
