BTC.com.au: Crafting a Unique Visual Identity
Method: Spray paint
Client: BTC.com.au
Location: Alexandria, NSW
Year: 2018
BTC.com.au is an innovative start up that is transforming the way people buy, sell, and spend bitcoin. To stand out from conventional banking institutions, they recognized the need for a unique visual identity that would reflect their modern approach and values.
Before moving into their new office space in Alexandria, the team at BTC.com.au organized a site meeting with one of our talented lead artists. This meeting was crucial as it allowed us to explore their aspirations and the aesthetic they envisioned for the future of their business. It quickly became clear that we had an important role in helping them realize their creative vision.
From our discussions, a striking concept began to take shape: a bold black band that would wrap around the entire office space, complemented by a vibrant orange stripe that perfectly matched the brand’s signature colours. This design not only aimed to enhance the visual appeal of the workspace but also to create an atmosphere that inspired creativity and innovation.
With the client placing their trust in us for the design process, we partnered with our skilled collaborators at Fine Signs to meticulously hand-paint the BTC.com.au logos on selected walls. This attention to detail ensured that the branding was not only prominent but also artistically integrated into the overall design. Furthermore, we incorporated blockchain imagery and a captivating wizard on the main feature wall, which served as a focal point for the office. An adjacent wall featured an illustration-based mural that added depth and variety, showcasing the dynamic nature of the brand.
The final outcome surpassed our client’s expectations, leaving everyone who enters the office in awe of its stunning appearance. The unique combination of graffiti art and branding elements beautifully captured the essence of BTC.com.au. This office mural not only serves as a visual representation of the company’s identity but also creates an engaging environment that resonates with both the team and visitors alike.
If you are looking to enhance your workspace with captivating graffiti art, we encourage you to contact the Blackbook Ink team. Together, we can transform your vision into reality, creating an immersive experience that your team and customers will truly enjoy. Whether you desire graffiti portraits or graffiti style portraits, we are here to help you design a corporate office mural that reflects your brand’s unique identity and values. Let us work together to create a space that inspires creativity and fosters collaboration.
