Custom Graffiti Lettering for Crossfit 2200: Bold and Impactful Branding

When Crossfit 2200 relocated to a new warehouse in Bankstown, they reached out to Blackbook Ink for a mural that would make a bold statement and enhance their gym’s branding. The client’s brief was simple yet powerful: they wanted the gym’s name painted with graffiti lettering that was easily legible and would create an eye-catching feature within the space.

Designing Bold and Distinctive Graffiti Lettering

Our artist, took the brief to heart and developed a design concept featuring block letters breaking through a wall. This idea was chosen to have a powerful visual impact on the gym’s bare concrete wall. The design captured the raw energy and intensity associated with Crossfit training, while the graffiti style added a modern, urban edge to the space.

A Minimal Colour Scheme for Maximum Impact

To ensure the graffiti lettering stood out against the wall, we intentionally kept the colour scheme minimal. By using bold, contrasting colours, the letters were designed to stand out prominently and be instantly recognizable. The simplicity of the colours allowed the typography to take centre stage, creating a striking and dynamic focal point within the gym.

Creating an Eye-Catching Branding Element

The final result of our work was a visually striking graffiti mural that immediately grabs attention. The bold graffiti lettering not only enhances the interior of Crossfit 2200, but it also acts as a distinctive branding element that’s visible even from passing vehicles. The mural reinforces the gym’s identity and gives the space a unique, energetic feel that’s in line with the high-intensity training offered at Crossfit 2200.

Enhancing Brand Recognition with Custom Art

This custom mural has become more than just a piece of art – it’s an essential part of Crossfit 2200’s brand identity. It helps the gym stand out from other fitness centres in the area while reinforcing its bold and energetic atmosphere. The mural has successfully contributed to creating a space that feels both inspiring and motivating for clients.

Let’s Create Something Incredible!

Blackbook Ink specializes in creating murals that make an impact. No matter the style or scale, our artists craft unique, high-quality artwork designed for your space.

Let’s make something amazing—reach out for a free quote today!