OG Dogs Branding and Mural Project by Blackbook Ink

In 2016, Blackbook Ink was approached by OG Dogs, a vibrant food business, to develop their brand identity. This project was a fantastic opportunity to combine design with street culture, resulting in something both unique and playful. We’ll be sharing a detailed breakdown of the entire branding process in an upcoming post.

Once we understood the direction the business wanted to go in, we had a clear vision for their brand image—fun, quirky, and full of personality. To bring this to life, we decided to incorporate a pug as a playful representation of the word “dogs” in the business name. The pug’s charm made it the perfect mascot for OG Dogs.

But we didn’t stop there. We learned that the owner had a love for hip hop culture, which gave us the inspiration to take the design to the next level. We envisioned the pug with an afro hairstyle, oversized glasses, and a bold gold chain—a clear nod to the iconic style of Run DMC. This concept perfectly matched the owner’s vibe, bringing an extra layer of personality to the brand.

Once we developed the concept, we created a mock-up of the design and presented it to the client. They loved it! In fact, the design was approved on the spot, with no revisions needed. It was clear that the playful, hip hop-inspired pug was exactly what OG Dogs was looking for.

At Blackbook Ink, we don’t just stop at design—we also offer social media content creation to help our clients boost their online presence. For OG Dogs, we documented the entire process of painting their food truck mural. The video of this process gives a behind-the-scenes look at how the artwork came to life, and it’s something the business can share on social media to engage their audience.

The partnership with OG Dogs resulted in a bold, memorable, and culturally relevant brand identity that stands out both in person and online. It’s a project that brings together creativity, culture, and fun—and we couldn’t be happier with how it turned out.

Let’s Create Something Incredible!

Blackbook Ink specializes in creating murals that make an impact. No matter the style or scale, our artists craft unique, high-quality artwork designed for your space.

Let’s make something amazing—reach out for a free quote today!