Name: Monkey Chase
Method: Spray Paint
Client: Mickey Chews
Location: Sydney, NSW
Year: 2017
Mickey Chews, a new hamburger food truck in Sydney, reached out to Blackbook Ink after seeing the impressive truck we had previously painted for OG Dogs. Recognizing our expertise in graffiti art, they knew we were the right team to bring their vision to life.
The client’s brief was clear—they wanted a visually striking and playful design that would capture attention and tell a story. Being fun and energetic individuals who loved cartoons, they wanted their food truck to reflect their vibrant personalities. After exploring several concepts, it was decided to showcase a bull on a bike chasing a monkey holding a hamburger.
Our team meticulously painted the characters against a backdrop of a cartoon cityscape, which seamlessly wraps around the entire truck. In addition to the mural art, we applied strategic signage to the rear of the van. This ensures that even while in transit, people can easily spot the truck and access Mickey Chews’ social media links to stay updated on their whereabouts. This clever marketing approach allows customers to locate and indulge in the mouthwatering hamburgers they create.
The resulting design not only adds a touch of whimsy to the food truck but also serves as a powerful marketing tool. The eye-catching and engaging artwork immediately grabs attention and generates curiosity among passersby. Mickey Chews now stands out among other food trucks, attracting a larger customer base and building a memorable brand identity.
Whether you have a food truck or any other type of business, if you’re looking to incorporate graffiti art into your space, Blackbook Ink is here to make your vision a reality. Contact us today and let our talented team create a unique and impactful design that will set your business apart.
